Crafting a Strong Brand Identity: Lessons from Iconic Brands
In the world of business, brand identity is more than just a logo or a tagline—it’s the essence of a company. It shapes customer perceptions, influences purchasing decisions, and sets the tone for all communications. Iconic brands like Apple, Nike, and Coca-Cola have mastered the art of crafting a strong brand identity, creating an indelible presence in their respective industries. This...